Published by:
Harvard Business Publishing
Revision date: 30-Jan-2013
Length: 3 pages
Share a link:
https://casecent.re/p/41803
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
A study indicates that on-line shoppers would rather customize Web site information themselves than have personalization software do it for them. But the best customer-retention strategy may be a combination of both approaches.
About
Abstract
A study indicates that on-line shoppers would rather customize Web site information themselves than have personalization software do it for them. But the best customer-retention strategy may be a combination of both approaches.