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Management article
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Reference no. F0108D
Published by: Harvard Business Publishing
Originally published in: "Harvard Business Review - Forethought", 2001
Revision date: 01-Nov-2011
Length: 3 pages

Abstract

If you want to know what your customers really want, don't ask how they'd make your products and services better. Ask what they'd wish for if they could have anything.

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Abstract

If you want to know what your customers really want, don't ask how they'd make your products and services better. Ask what they'd wish for if they could have anything.

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