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Management article
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Reference no. F0109E
Published by: Harvard Business Publishing
Originally published in: "Harvard Business Review - Forethought", 2001
Revision date: 01-Nov-2011
Length: 3 pages

Abstract

In Russia, 3M is doing more than capitalizing on positive cultural traits. It has also learned how to turn negative cultural traits to its advantage.

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Abstract

In Russia, 3M is doing more than capitalizing on positive cultural traits. It has also learned how to turn negative cultural traits to its advantage.

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