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Management article
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Reference no. F0109E
Authors: Mikhail V Gratchev
Published by: Harvard Business Publishing
Originally published in: "Harvard Business Review - Forethought", 2001
Revision date: 01-Nov-2011
Length: 3 pages
Topics: International business
Share a link: https://casecent.re/p/41818
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Abstract

In Russia, 3M is doing more than capitalizing on positive cultural traits. It has also learned how to turn negative cultural traits to its advantage.
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Abstract

In Russia, 3M is doing more than capitalizing on positive cultural traits. It has also learned how to turn negative cultural traits to its advantage.

Related

Sorry, this product has no related items.