Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 23 Mar 2000
Length: 20 pages
Data source: Field research
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http://cb.hbsp.harvard.edu/cb/search/9-300-118?Ntk=HEMainSearch&N=0
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Abstract
This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. In 1995, the Merloni management is faced with profitless prosperity. A rise in raw material prices in the face of ferocious competition in their markets hurts margins. At the same time, the company is trying to expand geographically in order to become Pan-European and to consolidate the position of three brands.
Location:
Industries:
Size:
USD2 billion revenues, 12,500 employees
Other setting(s):
1995
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 3 April 2000
Length: 3 pages
About
Abstract
This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. In 1995, the Merloni management is faced with profitless prosperity. A rise in raw material prices in the face of ferocious competition in their markets hurts margins. At the same time, the company is trying to expand geographically in order to become Pan-European and to consolidate the position of three brands.
Settings
Location:
Industries:
Size:
USD2 billion revenues, 12,500 employees
Other setting(s):
1995
Related
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 3 April 2000
Length: 3 pages