Product details

Brazil's $1 billion media conglomerate Editora Abril S.A. is Latin America's largest publishing and printing company, publishing books, comic books, videos, maps, travel guides, music, and textbooks. The company also owns the largest database marketing company in Brazil; 44% of Brazil's largest Internet access provider and portal and 100% of an interactive music web site; Brazil's second-largest pay television service (with a 40% market share in 1999); the nation's first broadband Internet access service; and a stake in the country's MTV license. Roberto Civita, Abril's 64-year-old chairman, CEO, and sole owner, needs to decide how to grow the enterprise that his father founded. He and his two sons have several options before them: continue to grow their core magazine business in Brazil, expand regionally, invest in new venues such as broadcasting, take the company public, and/or manage the succession. This case describes Abril's development to date and the challenges it faces in 2000.