Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 11 February 2002
Length: 18 pages
Data source: Field research
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Abstract
A recent MBA graduate who heads the international marketing for his family's Mexico-based rosin supply business must decide how to respond to the aggressive competitive tactics of his much larger American competitor. Among other things, the US competitor is spreading false rumors among the Mexican company's European customers. This case provides background on Mexican culture and society as seen by the case protagonist.
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 11 February 2002
Length: 3 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 11 February 2002
Length: 5 pages
Data source: Field research
About
Abstract
A recent MBA graduate who heads the international marketing for his family's Mexico-based rosin supply business must decide how to respond to the aggressive competitive tactics of his much larger American competitor. Among other things, the US competitor is spreading false rumors among the Mexican company's European customers. This case provides background on Mexican culture and society as seen by the case protagonist.
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Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 11 February 2002
Length: 3 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 11 February 2002
Length: 5 pages
Data source: Field research