Subject category:
Marketing
Published by:
Harvard Business Publishing
Length: 19 pages
Data source: Field research
Share a link:
https://casecent.re/p/42231
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
Michael Stoner finds himself called upon to reposition a once venerable and highly profitable brand of Scotch whisky. He must find a cultural trend.; To encourage students to think about the connections between culture and consumers, and more specifically, to use this knowledge to build brands.
Spanish language
Subject category:
Marketing
Published by:
Harvard Business Publishing
Length: 20 pages
Data source: Field research
About
Abstract
Michael Stoner finds himself called upon to reposition a once venerable and highly profitable brand of Scotch whisky. He must find a cultural trend.; To encourage students to think about the connections between culture and consumers, and more specifically, to use this knowledge to build brands.
Related
Subject category:
Marketing
Published by:
Harvard Business Publishing
Length: 20 pages
Data source: Field research