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Case
-
Reference no. 9-500-070
Subject category: Marketing
Authors: Robert J Dolan
Published by: Harvard Business Publishing
Originally published in: 2000
Version: 10 August 2000
Length: 12 pages
Data source: Published sources
Topics: Product planning and policy; Marketing management; Pricing; Internet
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Abstract

Priceline.com is a new concept shifting the setting of price from sellers to buyers. The company aspires to use its patented process of advertising units of demand at named prices to suppliers in many categories. This case focuses on its initial use in the airline industry.
Location:
Connecticut
Industries:
e-Commerce; Internet services
Size:
Gross revenue USD500 million revenues
Other setting(s):
1999
Teaching note
-
Reference no. 5-501-046
Subject category: Marketing
Authors: Robert J Dolan
Published by: Harvard Business Publishing
Originally published in: 2001
Version: 5 January 2001
Length: 11 pages
View full details
Case
-
Reference no. 9-503-S45
Spanish language
Subject category: Marketing
Authors: Robert J Dolan
Published by: Harvard Business Publishing
Originally published in: 2000
Version: 10 August 2000
Length: 13 pages
Data source: Published sources
Topics: Product planning and policy; Marketing management; Pricing; Internet
View full details

About

Abstract

Priceline.com is a new concept shifting the setting of price from sellers to buyers. The company aspires to use its patented process of advertising units of demand at named prices to suppliers in many categories. This case focuses on its initial use in the airline industry.

Settings

Location:
Connecticut
Industries:
e-Commerce; Internet services
Size:
Gross revenue USD500 million revenues
Other setting(s):
1999

Related

Teaching note
-
Reference no. 5-501-046
Subject category: Marketing
Authors: Robert J Dolan
Published by: Harvard Business Publishing
Originally published in: 2001
Version: 5 January 2001
Length: 11 pages
View full details
Case
-
Reference no. 9-503-S45
Spanish language
Subject category: Marketing
Authors: Robert J Dolan
Published by: Harvard Business Publishing
Originally published in: 2000
Version: 10 August 2000
Length: 13 pages
Data source: Published sources
Topics: Product planning and policy; Marketing management; Pricing; Internet
View full details