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Case
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Reference no. 9-501-025
Subject category: Marketing
Authors: Nilanjana R Pal; Jodi Prins
Published by: Harvard Business Publishing
Originally published in: 2000
Version: 20 November 2000
Length: 28 pages
Data source: Field research
Topics: Consumer marketing; Market segmentation; Marketing strategy; Entrepreneurship; Target markets
Share a link: https://casecent.re/p/42264
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Abstract

Describes the situation faced by GCI.com in April 2000, soon after raising $12 million for their new venture. After hiring an advertising agency, management needs to decide on the nature of the advertising campaign to target the right set of customers with the right message.
Location:
Massachusetts
Industry:
Telecommunications
Size:
40 employees
Other setting(s):
2000
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About

Abstract

Describes the situation faced by GCI.com in April 2000, soon after raising $12 million for their new venture. After hiring an advertising agency, management needs to decide on the nature of the advertising campaign to target the right set of customers with the right message.

Settings

Location:
Massachusetts
Industry:
Telecommunications
Size:
40 employees
Other setting(s):
2000

Related

Sorry, this product has no related items.