Novartis Agricultural Discovery Institute, Inc (A)

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Case

Reference no. 9-601-010

Subject category: Production and Operations Management

Authors: Jonathan West; Christian G Kasper

Published by: Harvard Business Publishing

Originally published in: 2000

Version: 26 September 2000

Length: 17 pages

Data source: Field research

Topics: Operations management; Innovation; Intellectual capital; Strategic planning

Share a link: https://casecent.re/p/42294

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Abstract

Steve Briggs, a PhD biologist, is asked to propose a strategy to take global life-science giant Novartis into the rapidly expanding field of plant genomics.

Location:

Switzerland

Size:

10,000 employees, USD20 billion revenues

Other setting(s):

1999

About

Abstract

Steve Briggs, a PhD biologist, is asked to propose a strategy to take global life-science giant Novartis into the rapidly expanding field of plant genomics.