Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Version: 19 February 2003
Length: 17 pages
Data source: Field research
Abstract
Describes Borders Group, a well-known retail chain, in late 1999 and its traditional strengths and rapid growth in the 1990s. By 1990, however, the company had fallen behind Amazon.com and Barnes & Noble in leveraging the Internet for book retailing, although it potentially had an opportunity to be the leader in integrating the store with the Internet in a ''bricks and clicks'' model. Allows students to explore the opportunities and pitfalls in pursuing bricks and clicks. Highlights the need for excellence in store execution.
Industry:
Size:
17,000 employees, US$3 billion revenues
Other setting(s):
1999
Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Version: 31 March 2009
Length: 20 pages
Data source: Field research
About
Abstract
Describes Borders Group, a well-known retail chain, in late 1999 and its traditional strengths and rapid growth in the 1990s. By 1990, however, the company had fallen behind Amazon.com and Barnes & Noble in leveraging the Internet for book retailing, although it potentially had an opportunity to be the leader in integrating the store with the Internet in a ''bricks and clicks'' model. Allows students to explore the opportunities and pitfalls in pursuing bricks and clicks. Highlights the need for excellence in store execution.
Settings
Industry:
Size:
17,000 employees, US$3 billion revenues
Other setting(s):
1999
Related
Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Version: 31 March 2009
Length: 20 pages
Data source: Field research