Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 9-601-058
Published by: Harvard Business Publishing
Originally published in: 2000
Version: 22 January 2001
Length: 14 pages
Data source: Field research

Abstract

IBM must adapt its research process to the volatility of the Internet market. Issues include incentives, research charter, reward systems, and linkages to business units and customers.; Documents the transition of a central research lab to the issues and opportunities of the Internet.
Location:
Industry:
Size:
Fortune 500, 200,000 employees, USD50 billion revenues
Other setting(s):
1995

About

Abstract

IBM must adapt its research process to the volatility of the Internet market. Issues include incentives, research charter, reward systems, and linkages to business units and customers.; Documents the transition of a central research lab to the issues and opportunities of the Internet.

Settings

Location:
Industry:
Size:
Fortune 500, 200,000 employees, USD50 billion revenues
Other setting(s):
1995

Related