Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Version: 22 January 2001
Length: 14 pages
Data source: Field research
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Abstract
IBM must adapt its research process to the volatility of the Internet market. Issues include incentives, research charter, reward systems, and linkages to business units and customers.; Documents the transition of a central research lab to the issues and opportunities of the Internet.
Location:
Industry:
Size:
Fortune 500, 200,000 employees, USD50 billion revenues
Other setting(s):
1995
About
Abstract
IBM must adapt its research process to the volatility of the Internet market. Issues include incentives, research charter, reward systems, and linkages to business units and customers.; Documents the transition of a central research lab to the issues and opportunities of the Internet.
Settings
Location:
Industry:
Size:
Fortune 500, 200,000 employees, USD50 billion revenues
Other setting(s):
1995