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Case
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Reference no. 9-601-061
Subject category: Production and Operations Management
Authors: Stefan Thomke; Ashok Nimgade
Published by: Harvard Business Publishing
Originally published in: 2010
Version: 3 June 2010
Revision date: 01-Jul-2019
Length: 23 pages
Data source: Field research
Topics: R&D; Product development; Supply chain management; Disruptive innovation; Change management; Internet; Customer retention; Innovation; Business marketing
Share a link: https://casecent.re/p/42310
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Abstract

Bush Boake Allen, a flavor and fragrance firm, is considering strategic options that would integrate customers into its innovation process via a potentially disruptive Internet-based technology. As this approach could result in dramatic changes to the firm's business model and relationship with customers worldwide, Julian Boyden, president, CEO, and chairman, faces serious opposition from senior managers.
Location:
United States
Industries:
Chemicals; Retail trade; e-Commerce
Size:
2,000 employees, USD500 billion revenues
Other setting(s):
2000
Teaching note
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Reference no. 5-603-115
Subject category: Production and Operations Management
Authors: Stefan Thomke
Published by: Harvard Business Publishing
Originally published in: 2003
Version: 25 February 2003
Length: 36 pages
View full details

About

Abstract

Bush Boake Allen, a flavor and fragrance firm, is considering strategic options that would integrate customers into its innovation process via a potentially disruptive Internet-based technology. As this approach could result in dramatic changes to the firm's business model and relationship with customers worldwide, Julian Boyden, president, CEO, and chairman, faces serious opposition from senior managers.

Settings

Location:
United States
Industries:
Chemicals; Retail trade; e-Commerce
Size:
2,000 employees, USD500 billion revenues
Other setting(s):
2000

Related

Teaching note
-
Reference no. 5-603-115
Subject category: Production and Operations Management
Authors: Stefan Thomke
Published by: Harvard Business Publishing
Originally published in: 2003
Version: 25 February 2003
Length: 36 pages
View full details