Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Version: 3 June 2010
Revision date: 1-Jul-2019
Length: 23 pages
Data source: Field research
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Abstract
Bush Boake Allen, a flavor and fragrance firm, is considering strategic options that would integrate customers into its innovation process via a potentially disruptive Internet-based technology. As this approach could result in dramatic changes to the firm's business model and relationship with customers worldwide, Julian Boyden, president, CEO, and chairman, faces serious opposition from senior managers.
Location:
Industries:
Size:
2,000 employees, USD500 billion revenues
Other setting(s):
2000
Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Version: 25 February 2003
Length: 36 pages
Spanish language
Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Version: 3 June 2010
Length: 26 pages
Data source: Field research
About
Abstract
Bush Boake Allen, a flavor and fragrance firm, is considering strategic options that would integrate customers into its innovation process via a potentially disruptive Internet-based technology. As this approach could result in dramatic changes to the firm's business model and relationship with customers worldwide, Julian Boyden, president, CEO, and chairman, faces serious opposition from senior managers.
Settings
Location:
Industries:
Size:
2,000 employees, USD500 billion revenues
Other setting(s):
2000
Related
Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Version: 25 February 2003
Length: 36 pages
Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Version: 3 June 2010
Length: 26 pages
Data source: Field research