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Case
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Reference no. 9-701-006
Subject category: Strategy and General Management
Authors: Pankaj Ghemawat (Harvard Business School); Gustavo Herrero (Harvard Business School); Luiz Felipe Monteiro (IBMEC Rio de Janeiro)
Published by: Harvard Business Publishing
Originally published in: 2000
Version: 30 June 2009
Length: 17 pages
Data source: Field research
Topics: Capital structure; Developing countries; Economies of scale; Trade policy; Advertising strategy; Product development; Competition; Competitive advantage; Corporate strategy; Transportation planning
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Abstract

Embraer is the story of a company from a developing country, Brazil, that has become the leader in a high-tech field, regional passenger jets. Embraer's first family of regional jets has been highly successful and, at the time of the case, it is embarking on a major commitment to a second, larger family. At the same time, though, it is embroiled in a bitter dispute at the World Trade Organization about Brazilian export financing. In addition, it faces issues related to its capital structure and corporate strategy.
Location:
Brazil
Industries:
Aircraft; Airlines; Apparel accessories
Size:
10,000 employees, USD2 billion revenues
Other setting(s):
1990-2000
Teaching note
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Reference no. 5-711-478
Subject category: Strategy and General Management
Authors: Pankaj Ghemawat (Harvard Business School); Steven A Altman (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2011
Version: 16 February 2011
Length: 12 pages
Data source: Field research
View full details
Case
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Reference no. 9-704-P03
Portuguese language
Subject category: Strategy and General Management
Authors: Pankaj Ghemawat (Harvard Business School); Luiz Felipe Monteiro (IBMEC Rio de Janeiro); Gustavo Herrero (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2007
Version: 20 October 2000
Length: 32 pages
Data source: Field research
Topics: Capital structure; Developing countries; Economies of scale; Trade policy; Advertising strategy; Product development; Competition; Competitive advantage; Corporate strategy; Transportation planning
View full details
Case
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Reference no. 9-706-S37
Spanish language
Subject category: Strategy and General Management
Authors: Pankaj Ghemawat (Harvard Business School); Luiz Felipe Monteiro (Harvard Business School Latin America Research Center); Gustavo Herrero (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 20 October 2000
Revision date: 3-May-2019
Length: 34 pages
Data source: Field research
Topics: Capital structure; Developing countries; Economies of scale; Trade policy; Advertising strategy; Product development; Competition; Competitive advantage; Corporate strategy; Transportation planning
View full details

About

Abstract

Embraer is the story of a company from a developing country, Brazil, that has become the leader in a high-tech field, regional passenger jets. Embraer's first family of regional jets has been highly successful and, at the time of the case, it is embarking on a major commitment to a second, larger family. At the same time, though, it is embroiled in a bitter dispute at the World Trade Organization about Brazilian export financing. In addition, it faces issues related to its capital structure and corporate strategy.

Settings

Location:
Brazil
Industries:
Aircraft; Airlines; Apparel accessories
Size:
10,000 employees, USD2 billion revenues
Other setting(s):
1990-2000

Related

Teaching note
-
Reference no. 5-711-478
Subject category: Strategy and General Management
Authors: Pankaj Ghemawat (Harvard Business School); Steven A Altman (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2011
Version: 16 February 2011
Length: 12 pages
Data source: Field research
View full details
Case
-
Reference no. 9-704-P03
Portuguese language
Subject category: Strategy and General Management
Authors: Pankaj Ghemawat (Harvard Business School); Luiz Felipe Monteiro (IBMEC Rio de Janeiro); Gustavo Herrero (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2007
Version: 20 October 2000
Length: 32 pages
Data source: Field research
Topics: Capital structure; Developing countries; Economies of scale; Trade policy; Advertising strategy; Product development; Competition; Competitive advantage; Corporate strategy; Transportation planning
View full details
Case
-
Reference no. 9-706-S37
Spanish language
Subject category: Strategy and General Management
Authors: Pankaj Ghemawat (Harvard Business School); Luiz Felipe Monteiro (Harvard Business School Latin America Research Center); Gustavo Herrero (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 20 October 2000
Revision date: 3-May-2019
Length: 34 pages
Data source: Field research
Topics: Capital structure; Developing countries; Economies of scale; Trade policy; Advertising strategy; Product development; Competition; Competitive advantage; Corporate strategy; Transportation planning
View full details