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Case
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Reference no. 9-701-006
Published by: Harvard Business Publishing
Originally published in: 2000
Version: 30 June 2009

Abstract

Embraer is the story of a company from a developing country, Brazil, that has become the leader in a high-tech field, regional passenger jets. Embraer's first family of regional jets has been highly successful and, at the time of the case, it is embarking on a major commitment to a second, larger family. At the same time, though, it is embroiled in a bitter dispute at the World Trade Organization about Brazilian export financing. In addition, it faces issues related to its capital structure and corporate strategy.
Location:
Size:
10,000 employees, USD2 billion revenues
Other setting(s):
1990-2000

About

Abstract

Embraer is the story of a company from a developing country, Brazil, that has become the leader in a high-tech field, regional passenger jets. Embraer's first family of regional jets has been highly successful and, at the time of the case, it is embarking on a major commitment to a second, larger family. At the same time, though, it is embroiled in a bitter dispute at the World Trade Organization about Brazilian export financing. In addition, it faces issues related to its capital structure and corporate strategy.

Settings

Location:
Size:
10,000 employees, USD2 billion revenues
Other setting(s):
1990-2000

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