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Case
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Reference no. 9-701-013
Subject category: Strategy and General Management
Authors: Stephen P Bradley (Harvard Business School); M Sandoval (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2000
Version: 3 September 2002
Length: 19 pages
Data source: Field research
Topics: International marketing; Internet
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Abstract

NTT DoCoMo was established in 1992 and became publicly held in 1998. This case tracks how DoCoMo became the number one mobile phone company in Japan and how its i.mode service revolutionized the cellular phone market.
Location:
Japan
Size:
15,000 employees, USD1 million revenues
Other setting(s):
1999
Case
-
Reference no. 9-702-S09
Spanish language
Subject category: Strategy and General Management
Authors: Stephen P Bradley (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2000
Version: 14 November 2000
Length: 20 pages
Data source: Field research
Topics: International marketing; Internet
View full details

About

Abstract

NTT DoCoMo was established in 1992 and became publicly held in 1998. This case tracks how DoCoMo became the number one mobile phone company in Japan and how its i.mode service revolutionized the cellular phone market.

Settings

Location:
Japan
Size:
15,000 employees, USD1 million revenues
Other setting(s):
1999

Related

Case
-
Reference no. 9-702-S09
Spanish language
Subject category: Strategy and General Management
Authors: Stephen P Bradley (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2000
Version: 14 November 2000
Length: 20 pages
Data source: Field research
Topics: International marketing; Internet
View full details