Insite Marketing Technology (A)

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Case

Reference no. 9-800-279

Subject category: Strategy and General Management

Authors: Lynda M Applegate (Harvard Business School); Sheila Lirio Marcelo (Harvard Business School); Genevieve Feraud (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 2000

Version: 1 April 2003

Length: 17 pages

Data source: Field research

Topics: Acquisitions; Partnerships; Internet; Internet marketing; Applications; Venture capital; Entrepreneurship

Notes: Customers will need to be registered on the Harvard Business Publishing website in order to view the video. http://cb.hbsp.harvard.edu/cb/search/9-800-279?Ntk=HEMainSearch&N=0

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Abstract

This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. Introduces students to products and services that improve customers' on-line shopping experience. Also discusses the challenges of marketing new product concepts and finding funding for start-up ventures.

Location:

Massachusetts

Industries:

Software publishing; e-Commerce

Other setting(s):

1999