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Reference no. 9-800-323
Published by: Harvard Business Publishing
Originally published in: 2000
Version: 24 July 2000
Length: 21 pages
Data source: Published sources

Abstract

Presents tools for undertaking five core persuasion tasks: 1) mapping the influence landscape, 2) shaping perceptions of interests, 3) shaping perceptions of alternatives, 4) gaining acceptance for tough decisions, and 5) persuading at a distance.

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Abstract

Presents tools for undertaking five core persuasion tasks: 1) mapping the influence landscape, 2) shaping perceptions of interests, 3) shaping perceptions of alternatives, 4) gaining acceptance for tough decisions, and 5) persuading at a distance.

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