Subject category:
Entrepreneurship
Published by:
Harvard Business Publishing
Version: 4 May 2001
Length: 20 pages
Data source: Field research
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https://casecent.re/p/42401
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Abstract
eBricks.com is developing an on-line marketplace for construction materials. The start-up company faces two decisions: 1) whether to merge with BluelineOnline.com, a firm providing project management solutions for the construction industry; and 2) whether to develop an on-line marketplace between contractors and distributors or alternatively, a marketplace between distributors and manufacturers.
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Abstract
eBricks.com is developing an on-line marketplace for construction materials. The start-up company faces two decisions: 1) whether to merge with BluelineOnline.com, a firm providing project management solutions for the construction industry; and 2) whether to develop an on-line marketplace between contractors and distributors or alternatively, a marketplace between distributors and manufacturers.