Product details

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Abstract

Chronicles M Douglas Ivester's 26-month term as chairman and CEO of The Coca-Cola Co, and how he navigated the company through a series of what some considered 'small crises'.
Size:
USD19 billion revenues
Other setting(s):
1997-1999

About

Abstract

Chronicles M Douglas Ivester's 26-month term as chairman and CEO of The Coca-Cola Co, and how he navigated the company through a series of what some considered 'small crises'.

Settings

Size:
USD19 billion revenues
Other setting(s):
1997-1999

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