Subject category:
Case Method and Specialist Management Disciplines
Published by:
Harvard Business Publishing
Version: 30 September 2005
Length: 19 pages
Data source: Published sources
Abstract
Chronicles M Douglas Ivester's 26-month term as chairman and CEO of The Coca-Cola Co, and how he navigated the company through a series of what some considered 'small crises'.
Industries:
Size:
USD19 billion revenues
Other setting(s):
1997-1999
About
Abstract
Chronicles M Douglas Ivester's 26-month term as chairman and CEO of The Coca-Cola Co, and how he navigated the company through a series of what some considered 'small crises'.
Settings
Industries:
Size:
USD19 billion revenues
Other setting(s):
1997-1999