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Case
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Reference no. 9-801-040
Subject category: Entrepreneurship
Authors: Michael J Roberts (Harvard Business School); Diana Gardner (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2000
Version: 12 September 2005
Length: 24 pages
Data source: Field research
Topics: Innovation; Buy or lease decisions; Public health; Entrepreneurs; Entrepreneurship; Groupware; Health care; Collaborative innovation; Risk management; Multibranding; Execution; Fair treatment; Technology
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Abstract

Describes a potential new approach to treating cardiac disease - radiation therapy. Guidant, a leading medical device maker, faces a choice about whether to pursue this new and risky technology and, if so with what strategy.
Location:
Indiana
Size:
USD930 million revenues
Other setting(s):
1996
Teaching note
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Reference no. 5-802-221
Subject category: Entrepreneurship
Authors: Michael J Roberts (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2002
Version: 31 May 2002
Length: 8 pages
View full details

About

Abstract

Describes a potential new approach to treating cardiac disease - radiation therapy. Guidant, a leading medical device maker, faces a choice about whether to pursue this new and risky technology and, if so with what strategy.

Settings

Location:
Indiana
Size:
USD930 million revenues
Other setting(s):
1996

Related

Teaching note
-
Reference no. 5-802-221
Subject category: Entrepreneurship
Authors: Michael J Roberts (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2002
Version: 31 May 2002
Length: 8 pages
View full details