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Case
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Reference no. 9-801-042
Subject category: Strategy and General Management
Authors: Lynda M Applegate (Harvard Business School); Meredith Collura (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2000
Version: 28 June 2001
Length: 42 pages
Data source: Field research
Topics: Organizational behavior; Entrepreneurship; Leadership; Business models; Business-to-business (B2B); Internet
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Abstract

Enables a thorough analysis of Ventro (formerly known as Chemdex), which builds and operates multiple B2B marketplace companies. Examines Ventro''s business model and strategy as well as the company''s operating, technical, and management expertise. Part of the Building-E-Business Online series.
Location:
California
Industries:
e-Commerce; Internet services
Size:
354 employees, USD72.3 million revenues
Other setting(s):
2000
Teaching note
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Reference no. 5-801-254
Subject category: Strategy and General Management
Authors: Lynda M Applegate (Harvard Business School); Meredith Collura (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2001
Version: 24 July 2001
Length: 20 pages
Data source: Field research
View full details

About

Abstract

Enables a thorough analysis of Ventro (formerly known as Chemdex), which builds and operates multiple B2B marketplace companies. Examines Ventro''s business model and strategy as well as the company''s operating, technical, and management expertise. Part of the Building-E-Business Online series.

Settings

Location:
California
Industries:
e-Commerce; Internet services
Size:
354 employees, USD72.3 million revenues
Other setting(s):
2000

Related

Teaching note
-
Reference no. 5-801-254
Subject category: Strategy and General Management
Authors: Lynda M Applegate (Harvard Business School); Meredith Collura (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2001
Version: 24 July 2001
Length: 20 pages
Data source: Field research
View full details