Product details

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Case
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Reference no. 9-801-079
Subject category: Entrepreneurship
Published by: Harvard Business Publishing
Published in: 2000
Length: 15 pages
Data source: Field research

Abstract

Beansprout Networks is a 3-year old Internet company designed to foster effective communication between parents and the pediatricians and child care providers who care for their children. With a significant head start in the marketplace, it has attracted considerable attention from both venture capitalists and health care analysts. Founder James Chung must now examine his internal strategy, given his desire to maintain a strong, vital, entrepreneurial culture amid rapid increases in head-count, increasing need for structure, and the continuing challenges of combining both high-tech and high-touch skills.
Location:
Other setting(s):
1999-2000

About

Abstract

Beansprout Networks is a 3-year old Internet company designed to foster effective communication between parents and the pediatricians and child care providers who care for their children. With a significant head start in the marketplace, it has attracted considerable attention from both venture capitalists and health care analysts. Founder James Chung must now examine his internal strategy, given his desire to maintain a strong, vital, entrepreneurial culture amid rapid increases in head-count, increasing need for structure, and the continuing challenges of combining both high-tech and high-touch skills.

Settings

Location:
Other setting(s):
1999-2000

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