National Logistics Management

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Case

Reference no. 9-801-110

Subject category: Strategy and General Management

Authors: Lynda M Applegate (Harvard Business School); Mary Teichert Rotelli (Harvard Business School); Kristin Kohler (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 2000

Version: 22 October 2002

Length: 32 pages

Data source: Field research

Topics: Business models; Internet; Technology; Logistics

Share a link: https://casecent.re/p/42454

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Abstract

National Logistics Management (NLM), a third-party logistics company, is a successful, profitable business that provides a more cost-effective and efficient means to expedite premium freight. With the logistics landscape changing, NLM's market niche is threatened. Can NLM survive in the newer, faster e-business logistics world? What are NLM's options for growth?

Location:

Michigan

Other setting(s):

2000