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Case
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Reference no. 9-801-210
Subject category: Marketing
Published by: Harvard Business Publishing
Originally published in: 2000
Version: 13 April 2005
Length: 20 pages
Data source: Field research

Abstract

Tom Clay, President of Z Corporation and Founder / Chief Executive Officer Marina Hatsopolous must decide between using a direct sales force or using a value-added reseller to begin selling the company''s new 3-D printing prototype manufacturing system.
Location:
Size:
20 employees, USD500,000 revenues
Other setting(s):
1998

About

Abstract

Tom Clay, President of Z Corporation and Founder / Chief Executive Officer Marina Hatsopolous must decide between using a direct sales force or using a value-added reseller to begin selling the company''s new 3-D printing prototype manufacturing system.

Settings

Location:
Size:
20 employees, USD500,000 revenues
Other setting(s):
1998

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