Product details

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Case
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Reference no. 9-801-319
Subject category: Entrepreneurship
Published by: Harvard Business Publishing
Originally published in: 2000
Version: 15 November 2005
Length: 19 pages
Data source: Field research

Abstract

Tellme, an early-stage, venture-backed company based in Silicon Valley, leverages speech recognition technologies to provide: 1) a ''voice portal'' with news and other information accessible through any telephone, and 2) turnkey application development and hosting services for other companies that wish to voice-enable customer service and marketing applications. These two businesses are interdependent: partners'' applications receive greater usage when they are hosted within Tellme''s portal, and Tellme''s portal receives greater usage by virtue of hosting a richer array of applications. In the fall of 2000, Tellme management is debating a number of strategic issues, most importantly: 1) should they agree to voice- enable services for mass market Internet portals like Yahoo!, which would provide significant application development/hosting revenue but accelerate competition to Tellme''s own voice portal?; and 2) should they pursue a ''Get Big Fast'' strategy, investing aggressively in customer acquisition and brand building?
Location:
Size:
150 employees
Other setting(s):
2000

About

Abstract

Tellme, an early-stage, venture-backed company based in Silicon Valley, leverages speech recognition technologies to provide: 1) a ''voice portal'' with news and other information accessible through any telephone, and 2) turnkey application development and hosting services for other companies that wish to voice-enable customer service and marketing applications. These two businesses are interdependent: partners'' applications receive greater usage when they are hosted within Tellme''s portal, and Tellme''s portal receives greater usage by virtue of hosting a richer array of applications. In the fall of 2000, Tellme management is debating a number of strategic issues, most importantly: 1) should they agree to voice- enable services for mass market Internet portals like Yahoo!, which would provide significant application development/hosting revenue but accelerate competition to Tellme''s own voice portal?; and 2) should they pursue a ''Get Big Fast'' strategy, investing aggressively in customer acquisition and brand building?

Settings

Location:
Size:
150 employees
Other setting(s):
2000

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