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Management article
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Reference no. B0001D
Authors: Daniel Norton
Published by: Harvard Business Publishing
Published in: "Balanced Scorecard Report", 2000

Abstract

A Bain & Company survey recently found that 50% of North American companies claim to be using a Balanced Scorecard. In practice, it seems that there are really three different scorecards being used today: a constituent card, a key performance indicator card, and a strategy card. This article describes the salient features of each card and the conditions under which it works best. Author David P. Norton argues that only the strategy scorecard successfully tells the story of a company''s strategy.

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Abstract

A Bain & Company survey recently found that 50% of North American companies claim to be using a Balanced Scorecard. In practice, it seems that there are really three different scorecards being used today: a constituent card, a key performance indicator card, and a strategy card. This article describes the salient features of each card and the conditions under which it works best. Author David P. Norton argues that only the strategy scorecard successfully tells the story of a company''s strategy.

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