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Management article
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Reference no. B0005E
Published by: Harvard Business Publishing
Published in: "Balanced Scorecard Report", 2000

Abstract

In spite of compelling evidence that measurement-focused organizations achieve higher financial returns, few companies have put in place a disciplined approach for measuring the nonfinancial, strategic performance areas that are crucial to a firm''s success. William A. Schiemann and John H. Lingle examine this paradox in their book, Bullseye: Hitting Your Strategic Targets Through High-Impact Measurement.

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Abstract

In spite of compelling evidence that measurement-focused organizations achieve higher financial returns, few companies have put in place a disciplined approach for measuring the nonfinancial, strategic performance areas that are crucial to a firm''s success. William A. Schiemann and John H. Lingle examine this paradox in their book, Bullseye: Hitting Your Strategic Targets Through High-Impact Measurement.

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