Published by:
Harvard Business Publishing
Length: 2 pages
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https://casecent.re/p/42542
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Abstract
External constituencies base their assessment of a company''s value on expectations about the quality of the company''s future decisions--and how those decisions affect such things as new product pipelines, recruitment channels, the quality of the management, and the quality of the strategy. The Balanced Scorecard provides a standard means of communicating such information to outside audiences, declares David P. Norton. It "does for strategic management what income statements and balance sheets do for financial management."
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Abstract
External constituencies base their assessment of a company''s value on expectations about the quality of the company''s future decisions--and how those decisions affect such things as new product pipelines, recruitment channels, the quality of the management, and the quality of the strategy. The Balanced Scorecard provides a standard means of communicating such information to outside audiences, declares David P. Norton. It "does for strategic management what income statements and balance sheets do for financial management."