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Management article
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Reference no. B0009A
Authors: Robert S Kaplan
Published by: Harvard Business Publishing
Published in: "Balanced Scorecard Report", 2000

Abstract

The single most important condition to create a successful Strategy- Focused Organization is the ownership and active involvement of the executive team. Those at the top must clearly communicate why change is needed, unfreezing the organization and creating a sense of urgency for change. If senior executives lack enthusiasm for the process, change will not take place, strategy will not be implemented, and the opportunity for breakthrough performance will be missed.

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Abstract

The single most important condition to create a successful Strategy- Focused Organization is the ownership and active involvement of the executive team. Those at the top must clearly communicate why change is needed, unfreezing the organization and creating a sense of urgency for change. If senior executives lack enthusiasm for the process, change will not take place, strategy will not be implemented, and the opportunity for breakthrough performance will be missed.

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