Published by:
Harvard Business Publishing
Length: 4 pages
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Abstract
Sensitive media interviews are no place for an amateur. Successful interaction with journalists requires preparation, a good dose of caution and on-the-spot wiles, and possibly some coaching by a media relations professional. HMCL went to media relations professionals for guidelines on handling the difficult media interview. Includes a sidebar entitled "How to Handle a Media Crisis," which explores Coca-Cola''s mishandling of a recent media crisis.
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Abstract
Sensitive media interviews are no place for an amateur. Successful interaction with journalists requires preparation, a good dose of caution and on-the-spot wiles, and possibly some coaching by a media relations professional. HMCL went to media relations professionals for guidelines on handling the difficult media interview. Includes a sidebar entitled "How to Handle a Media Crisis," which explores Coca-Cola''s mishandling of a recent media crisis.