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Management article
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Reference no. C0004A
Published by: Harvard Business Publishing
Published in: "Harvard Management Communication Letter", 2000

Abstract

Your employees are your best source of information about how well your company is serving its customers and how it can streamline its operations. But there''s more to a good survey than just sending out a simple questionnaire. Experts suggest five guidelines: 1) Ask clear and specific questions; 2) Use metaphors to uncover employees'' feelings; 3) Offer anonymity when appropriate; 4) Analyze responses to get at the real issues behind the answers; and 5) Report the results back to your employees. The article includes a sidebar entitled "Taking a Different Line at Grand Circle."

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Abstract

Your employees are your best source of information about how well your company is serving its customers and how it can streamline its operations. But there''s more to a good survey than just sending out a simple questionnaire. Experts suggest five guidelines: 1) Ask clear and specific questions; 2) Use metaphors to uncover employees'' feelings; 3) Offer anonymity when appropriate; 4) Analyze responses to get at the real issues behind the answers; and 5) Report the results back to your employees. The article includes a sidebar entitled "Taking a Different Line at Grand Circle."

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