Published by:
Harvard Business Publishing
Length: 3 pages
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https://casecent.re/p/42588
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Abstract
Your employees are your best source of information about how well your company is serving its customers and how it can streamline its operations. But there''s more to a good survey than just sending out a simple questionnaire. Experts suggest five guidelines: 1) Ask clear and specific questions; 2) Use metaphors to uncover employees'' feelings; 3) Offer anonymity when appropriate; 4) Analyze responses to get at the real issues behind the answers; and 5) Report the results back to your employees. The article includes a sidebar entitled "Taking a Different Line at Grand Circle."
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Abstract
Your employees are your best source of information about how well your company is serving its customers and how it can streamline its operations. But there''s more to a good survey than just sending out a simple questionnaire. Experts suggest five guidelines: 1) Ask clear and specific questions; 2) Use metaphors to uncover employees'' feelings; 3) Offer anonymity when appropriate; 4) Analyze responses to get at the real issues behind the answers; and 5) Report the results back to your employees. The article includes a sidebar entitled "Taking a Different Line at Grand Circle."