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Management article
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Reference no. C0005B
Published by: Harvard Business Publishing
Published in: "Harvard Management Communication Letter", 2000
Length: 2 pages

Abstract

Lincoln''s Gettysburg Address is a masterpiece of persuasion. This article analyzes the persuasive tools used in that famous speech, and shows how these methods--and several others--can be used in today''s corporate speeches.

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Abstract

Lincoln''s Gettysburg Address is a masterpiece of persuasion. This article analyzes the persuasive tools used in that famous speech, and shows how these methods--and several others--can be used in today''s corporate speeches.

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