Published by:
Harvard Business Publishing
Length: 2 pages
Topics:
Communication; Power & influence
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https://casecent.re/p/42595
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Abstract
Lincoln''s Gettysburg Address is a masterpiece of persuasion. This article analyzes the persuasive tools used in that famous speech, and shows how these methods--and several others--can be used in today''s corporate speeches.
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Abstract
Lincoln''s Gettysburg Address is a masterpiece of persuasion. This article analyzes the persuasive tools used in that famous speech, and shows how these methods--and several others--can be used in today''s corporate speeches.