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Management article
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Reference no. C0007B
Authors: Betty A Marton
Published by: Harvard Business Publishing
Published in: "Harvard Management Communication Letter", 2000

Abstract

It''s possible to improve your skill as a persuader. First, learn how to communicate your passion for your position and how to judge your audience''s emotional state. Next, listen carefully to the other party''s concerns and try to find some common ground. Increase your persuasive ability by using vivid language and compelling evidence to reinforce your position. This article includes a sidebar entitled "Persuasive Conversations," and a sidebar entitled "The Seven Triggers of Persuasion."

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Abstract

It''s possible to improve your skill as a persuader. First, learn how to communicate your passion for your position and how to judge your audience''s emotional state. Next, listen carefully to the other party''s concerns and try to find some common ground. Increase your persuasive ability by using vivid language and compelling evidence to reinforce your position. This article includes a sidebar entitled "Persuasive Conversations," and a sidebar entitled "The Seven Triggers of Persuasion."

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