Published by:
Harvard Business Publishing
Length: 2 pages
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Abstract
Connectivity through the Web doesn''t just change your relationship to coworkers, it also redefines your relationship to the rest of the world. What do you want others to know about you, and under what conditions? What do you want to keep restricted? What are you willing to have known, but only for a price? New technology has created not only a host of new problems, but also an innovative way of dealing with them: own your information and sell it back to marketers.
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Abstract
Connectivity through the Web doesn''t just change your relationship to coworkers, it also redefines your relationship to the rest of the world. What do you want others to know about you, and under what conditions? What do you want to keep restricted? What are you willing to have known, but only for a price? New technology has created not only a host of new problems, but also an innovative way of dealing with them: own your information and sell it back to marketers.