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Writing is seen as tangential to the core responsibilities of managers. Not surprisingly, most managers approach their writing tasks with an attitude that falls well short of joyful--and typical reference books on grammar, usage, and punctuation do little to help. Enter Karen Elizabeth Gordon, whose reference books include "The Deluxe Transitive Vampire," "The New Well-Tempered Sentence," and "Torn Wings and Faux Pas." Try to envision the genetic splicing of E.B. White, the legendary New Yorker author and arbiter of literary style, with Elvira, Mistress of the Dark, and you begin to get a feel for her literary imagination. Gordon encourages businesspeople to "be much more daring in their use of vocabulary and sentence structure, not because that''s what some highbrow literary guru decrees they should do--the reason for the more adventurous style is the concrete business results that flow from it."