Published by:
Harvard Business Publishing
Length: 1 pages
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Abstract
What''s the best way to sell a new mission statement to your company''s employees? Treat your employees like customers. Missions statements are a kind of product, and need a well-thought-out advertising campaign. This article presents a seven-step process for using internal marketing to get employees to buy into your mission.
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Abstract
What''s the best way to sell a new mission statement to your company''s employees? Treat your employees like customers. Missions statements are a kind of product, and need a well-thought-out advertising campaign. This article presents a seven-step process for using internal marketing to get employees to buy into your mission.