Published by:
Harvard Business Publishing
Length: 2 pages
Share a link:
https://casecent.re/p/42633
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
To appeal to retain customers you need to understand what makes them tick. What better way to do that than by studying actual consumer behavior? Paco Underhill is a market research consultant whose firm studies the actions of retail shoppers, and Gerald Zaltman is a Harvard Business School marketing professor who studies the psychological reasons behind consumers'' behavior. Taken together, the insights from these two experts offer solid tips on getting your message through to your customers.
About
Abstract
To appeal to retain customers you need to understand what makes them tick. What better way to do that than by studying actual consumer behavior? Paco Underhill is a market research consultant whose firm studies the actions of retail shoppers, and Gerald Zaltman is a Harvard Business School marketing professor who studies the psychological reasons behind consumers'' behavior. Taken together, the insights from these two experts offer solid tips on getting your message through to your customers.