Published by:
Harvard Business Publishing
Length: 2 pages
Topics:
Communication; Writing
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Abstract
Is clip art a useful visual communication tool--or just a hokey gimmick? Most graphic designers and communications experts shy away from clip art, saying clip art is crude and too vague to be useful. But there are some people, such as Robert E. Horn, author of "Visual Language: Global Communication for the 21st Century," who consider clip art to be the key to communicating visually in the future. Horn points to the widespread use of pictograms and icons, and predicts that as clip art improves in quality and becomes easier to get, it will become an essential part of business communication rather than an annoying distraction.
About
Abstract
Is clip art a useful visual communication tool--or just a hokey gimmick? Most graphic designers and communications experts shy away from clip art, saying clip art is crude and too vague to be useful. But there are some people, such as Robert E. Horn, author of "Visual Language: Global Communication for the 21st Century," who consider clip art to be the key to communicating visually in the future. Horn points to the widespread use of pictograms and icons, and predicts that as clip art improves in quality and becomes easier to get, it will become an essential part of business communication rather than an annoying distraction.