Published by:
Harvard Business Publishing
Length: 1 pages
Topics:
Management communication; Writing
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Abstract
It''s no secret that most business prose suffers from a deficit of excitement. Clumsy writing, unclear purpose, and arcane subject matter stand between the business writer and, say, the Pulitzer Prize. Here, HMCL suggests that you take a hint from successful Hollywood blockbusters: Find a hero, give her a challenge, test her, and then let her win the goal in the end. Includes a sidebar entitled "The Archetypal Hero."
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Abstract
It''s no secret that most business prose suffers from a deficit of excitement. Clumsy writing, unclear purpose, and arcane subject matter stand between the business writer and, say, the Pulitzer Prize. Here, HMCL suggests that you take a hint from successful Hollywood blockbusters: Find a hero, give her a challenge, test her, and then let her win the goal in the end. Includes a sidebar entitled "The Archetypal Hero."