Published by:
Harvard Business Publishing
Length: 4 pages
Topics:
Consumer marketing; Brand management
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https://casecent.re/p/42647
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Abstract
Data show that the top-selling drugs today are not the products of breakthrough science. That's why drug companies need to learn the lessons of marketing that consumer-goods manufacturers know so well.
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Abstract
Data show that the top-selling drugs today are not the products of breakthrough science. That's why drug companies need to learn the lessons of marketing that consumer-goods manufacturers know so well.