Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 25 May 2000
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Abstract
Presents the results of quantitative and qualitative market research on the possible acceptance of a non-Intel processor in Compaq Computer's consumer notebook line. If the low-priced, non-Intel notebook is a success, the company will maintain or increase its 45% share of the market. If not, it could cease to be a player in the market it has created and filled. Students must evaluate the reliability of the research and decide which of three products to produce.
Location:
Industry:
Size:
32,000 employees, USD32 billion revenues
Other setting(s):
1997
Spanish language
About
Abstract
Presents the results of quantitative and qualitative market research on the possible acceptance of a non-Intel processor in Compaq Computer's consumer notebook line. If the low-priced, non-Intel notebook is a success, the company will maintain or increase its 45% share of the market. If not, it could cease to be a player in the market it has created and filled. Students must evaluate the reliability of the research and decide which of three products to produce.
Settings
Location:
Industry:
Size:
32,000 employees, USD32 billion revenues
Other setting(s):
1997