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Reference no. 9-599-087
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1999
Version: 1 June 2000
Length: 14 pages
Data source: Published sources
Topics: Advertising; Marketing management; Communication; Sales promotions
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Abstract

Describes the major communication vehicles and the process via which they can be brought together in an integrated marketing communications plan.
Industry:
Advertising & public relations
Note
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Reference no. 9-504-S12
Spanish language
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1999
Version: 1 June 2000
Length: 16 pages
Data source: Published sources
Topics: Advertising; Marketing management; Communication; Sales promotions
View full details

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Abstract

Describes the major communication vehicles and the process via which they can be brought together in an integrated marketing communications plan.

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Industry:
Advertising & public relations

Related

Note
-
Reference no. 9-504-S12
Spanish language
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1999
Version: 1 June 2000
Length: 16 pages
Data source: Published sources
Topics: Advertising; Marketing management; Communication; Sales promotions
View full details
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