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Reference no. 9-599-087
Subject category: Marketing
Authors: Robert J Dolan
Published by: Harvard Business Publishing
Originally published in: 1999
Version: 1 June 2000
Length: 14 pages
Data source: Published sources

Abstract

Describes the major communication vehicles and the process via which they can be brought together in an integrated marketing communications plan.

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Abstract

Describes the major communication vehicles and the process via which they can be brought together in an integrated marketing communications plan.

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