Published by:
Harvard Business Publishing
Length: 2 pages
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Abstract
Electronic surveys are a marketer''s dream: do your research on the Web and get instant information. But it''s not for every situation--general surveys may be biased by the large number of people who do not use or have access to the Internet. But if your goal is specialty research, the Internet is great for tracking down people with specific needs or interests. Includes a sidebar entitled "First Survey?: Tips for Starting Out."
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Abstract
Electronic surveys are a marketer''s dream: do your research on the Web and get instant information. But it''s not for every situation--general surveys may be biased by the large number of people who do not use or have access to the Internet. But if your goal is specialty research, the Internet is great for tracking down people with specific needs or interests. Includes a sidebar entitled "First Survey?: Tips for Starting Out."