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Management article
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Reference no. U0012C
Authors: Anonymous Author
Published by: Harvard Business Publishing
Published in: "Harvard Management Update", 2000

Abstract

Much has been made of both Johnson & Johnson''s responsive handling of the Tylenol tampering incident of 1984 and the Ford/Bridgeport Firestone tire recall of 2000. As a result, crisis management has earned a spot on the front burner in many companies. But it''s possible to focus so much on crisis management that you over look the deeper lesson: that of crisis prevention. These tips will help ensure that your approach is more proactive than reactive. Includes the sidebar, "Just in Case... Crisis communication tips for when your best prevention efforts fail."

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Abstract

Much has been made of both Johnson & Johnson''s responsive handling of the Tylenol tampering incident of 1984 and the Ford/Bridgeport Firestone tire recall of 2000. As a result, crisis management has earned a spot on the front burner in many companies. But it''s possible to focus so much on crisis management that you over look the deeper lesson: that of crisis prevention. These tips will help ensure that your approach is more proactive than reactive. Includes the sidebar, "Just in Case... Crisis communication tips for when your best prevention efforts fail."

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