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Compact case

George's T-shirt

Case

Reference no. UVA-QA-0346

Subject category: Case Method and Specialist Management Disciplines

Authors: Sherwood C Frey Jr (Darden School of Business, University of Virginia); Phillip E Pfeifer (Darden School of Business, University of Virginia)

Published by: Darden Business Publishing

Originally published in: 1986

Version: January 1993

Revision date: 24-Jul-2023

Length: 2 pages

Data source: Published sources

Topics: Decision analysis

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Abstract

George Lasiter sells special-events T-shirts and must decide how many to order for an upcoming concert. He has high, medium, and low estimates of both concert attendance and the percentage of attendees who will want a shirt. In addition, he has assessed the relative likelihoods of each estimate. The case can be used to introduce or reinforce the fundamental issues surrounding decision making under uncertainty.