Subject category:
Finance, Accounting and Control
Published by:
Harvard Business Publishing
Version: 16 March 2001
Length: 15 pages
Data source: Published sources
Abstract
Traces the evolution of Nike from 1987 through 1998. Through a series of eight assignment questions, it examines how the company has created and sustained a competitive advantage, and how that competitive advantage is reflected in growth, profitability, and share price performance.
Size:
23,000 employees, gross revenue: $9.5 billion revenues
Other setting(s):
1998
About
Abstract
Traces the evolution of Nike from 1987 through 1998. Through a series of eight assignment questions, it examines how the company has created and sustained a competitive advantage, and how that competitive advantage is reflected in growth, profitability, and share price performance.
Settings
Size:
23,000 employees, gross revenue: $9.5 billion revenues
Other setting(s):
1998