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Case
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Reference no. 9-299-084
Published by: Harvard Business Publishing
Originally published in: 1999
Version: 16 March 2001
Length: 15 pages
Data source: Published sources

Abstract

Traces the evolution of Nike from 1987 through 1998. Through a series of eight assignment questions, it examines how the company has created and sustained a competitive advantage, and how that competitive advantage is reflected in growth, profitability, and share price performance.
Size:
23,000 employees, gross revenue: $9.5 billion revenues
Other setting(s):
1998

About

Abstract

Traces the evolution of Nike from 1987 through 1998. Through a series of eight assignment questions, it examines how the company has created and sustained a competitive advantage, and how that competitive advantage is reflected in growth, profitability, and share price performance.

Settings

Size:
23,000 employees, gross revenue: $9.5 billion revenues
Other setting(s):
1998

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