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Management article
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Reference no. U9905A
Authors: Anonymous Author
Published by: Harvard Business Publishing
Published in: "Harvard Management Update", 1999

Abstract

For most of the past half-century, big, established corporations have considered themselves destined to grow no faster than the economy as a whole. But in the past 10 or 12 years a number of companies, including Walt Disney Co. and Coca-Cola Co., have been racking up double-digit increases in sales, profits, and market cap. HMU turned to leading consultants and academics to find the secret behind this kind of growth. Research indicates three key steps: 1) Establish an explicit, visible growth portfolio; 2) Protect the new ventures from inappropriate management procedures and controls; and 3) Build growth into the company''s DNA.

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Abstract

For most of the past half-century, big, established corporations have considered themselves destined to grow no faster than the economy as a whole. But in the past 10 or 12 years a number of companies, including Walt Disney Co. and Coca-Cola Co., have been racking up double-digit increases in sales, profits, and market cap. HMU turned to leading consultants and academics to find the secret behind this kind of growth. Research indicates three key steps: 1) Establish an explicit, visible growth portfolio; 2) Protect the new ventures from inappropriate management procedures and controls; and 3) Build growth into the company''s DNA.

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