Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 11 August 1998
Length: 9 pages
Data source: Published sources
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Abstract
Executives at Pepsico are considering a possible redesign of the Pepsi carbonated beverage packages worldwide to give the brand a modern, up-to- date image and ''ownership'' of the color blue against Coca-Cola''s ''ownership'' of the color red. The teaching purpose is to understand the strategy and executional challenges associated with a global packaging redesign.
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 18 August 2003
Length: 4 pages
Spanish language
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 2 March 1998
Length: 11 pages
Data source: Published sources
About
Abstract
Executives at Pepsico are considering a possible redesign of the Pepsi carbonated beverage packages worldwide to give the brand a modern, up-to- date image and ''ownership'' of the color blue against Coca-Cola''s ''ownership'' of the color red. The teaching purpose is to understand the strategy and executional challenges associated with a global packaging redesign.
Related
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 18 August 2003
Length: 4 pages
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 2 March 1998
Length: 11 pages
Data source: Published sources