Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 26 February 1999
Length: 20 pages
Data source: Field research
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Abstract
Describes the marketing strategy of an entrepreneurial start-up engaged in electronic purchasing for large manufacturers. By creating an electronic bidding platform, the company has been able to cut down procurement costs by about 15%. The case question concerns how this company should now go to scale.
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 30 June 1999
Length: 9 pages
Spanish language
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 26 February 1999
Length: 21 pages
Data source: Field research
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Abstract
Describes the marketing strategy of an entrepreneurial start-up engaged in electronic purchasing for large manufacturers. By creating an electronic bidding platform, the company has been able to cut down procurement costs by about 15%. The case question concerns how this company should now go to scale.
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Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 30 June 1999
Length: 9 pages
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 26 February 1999
Length: 21 pages
Data source: Field research