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Compact case
Case
-
Reference no. 9-595-103
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 25 April 1995
Length: 5 pages
Data source: Published sources
Topics: Brands; Footwear; International marketing; New product marketing
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Abstract

Describes Nike''s performance to 1994 and describes challenges facing the new president and COO, Thomas Clarke.
Compact case
Supplement
-
Reference no. 9-516-S09
Spanish language
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 25 April 1995
Revision date: 10-May-2019
Length: 5 pages
Data source: Published sources
Topics: International marketing; New product marketing; Brands
View full details

About

Abstract

Describes Nike''s performance to 1994 and describes challenges facing the new president and COO, Thomas Clarke.

Related

Compact case
Supplement
-
Reference no. 9-516-S09
Spanish language
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 25 April 1995
Revision date: 10-May-2019
Length: 5 pages
Data source: Published sources
Topics: International marketing; New product marketing; Brands
View full details